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A Web Of Your Own Getting There - The Basics: 1. Decide how much time & money you are willing to invest in your web site. The web today is not unlike the "Wild West", and the tenderfoot can easily get burnt! Before you set out on this grand adventure, plan ahead. Seriously think about what you want you web site to be, and what you hope to accomplish with it. This will determine the potential complexity of your website, and therefore this is the absolute first step. Then decide if you are willing to expend the time and deal with the frustration of putting up your own web site, or if you would prefer to pay an experienced webmaster to do the job for you. If you decide on a webmaster, discuss your plans with them, and listen to what they reply. Do they discuss your plans with you and point out any special points of interest that could be expanded on or optimized for the best web results. Do they also point out potential problems and suggest alternate routes. Are they enthusiastic, and do they have ideas of their own, or do you get the impression that this is "just another job" to them or worse yet, just a "sideline to their real job. Do you believe they really want to work with you and go beyond what is merely required to get the job done, because if your dream is a complex site or one that will need to be upgraded regularly, you will have to work closely with this person, just as you would a lawyer or an accountant. Look at live examples of their work, (Or have an experienced web surfing friend check them out for you.) ask for -- and check -- client references, and get a firm, written estimate. Then decide which candidate you will feel the most comfortable working with, and make your choice. If you choose to do so yourself, or let a willing volunteer or employee do so for you, plan on spending many days, perhaps even weeks or months, learning the lingo, and price and comparison shopping for hosting space, editing and design software or programming skills, graphics programs, and equipment. Then plan on spending a great many more hours learning how to use these new additions to your life. Once your website is built, tested, re-tested and up and running, plan on spending many more hours making changes, and design upgrades as you learn all the tricks necessary to make your page fast loading, efficient, and cross platform compatible. One Each Week 2. Know your target audience, and decide what you want to offer on your website. 3. Plan your website using a visual blueprint of your proposed pages and links. 4. Design your website to be visually appealing with a repetitive visual theme. 5. Program your pages properly, so they load quickly & work properly across platforms. 7. Test, retest & make certain everything works before you open the site to visitors. 8. Promote your site on-line and off-line in every way you possibly can. 9. Check your e:mail at least twice per day and always reply promptly. 10. Update and refresh your site with new information on a regular basis. 20 Reasons Why You Need To Be On The Internet. And Internet Marketing 1. 40 million potential customers are there -- most are educated and financially secure. 2. The number is growing everyday, and will more than double by next year. 3. If you currently advertise anywhere else, you can benefit from an internet web site. 4. A Web site is like having a branch office open 24 hours a day, 7 day a week. 5. A Web site lets you cover more territory, less expensively than other advertising. 6. A Web site is an economical method of distributing large amounts of information. 7. A Web site can be changed almost instantly, at little or no added expense. 8. A Web site is interactive and allows you to receive as well as provide information. 9. A Web site can be programmed to target and attract your specific audience. 10. Your Competition is either already on the Internet or planning a Web site. 11. By the year 2000, the money saving benefits of doing business by electronic data interface will be not just be accepted, but demanded. Those businesses not using e:mail and other forms of EDI will be perceived as backwards. 12. A Web site allows your customer to do business with you at their own convenience. 13. The Internet provides a level-playing field...On The Net No One Knows The Size Of Your Operation! 14. A Web site allows you to publicly acknowledge employees, and customers. 15. A Web site allows for the effective use of full color photos to enhance your product. 16. A Web site serves as the perfect complement to more expensive advertising methods. 17. A Web site allows you to advertise down the street, in the next county, and around the world for the same low price. 18. A well executed Web site provides enhanced prestige in your specific field. 19. A Web site allows you the space to promote unique aspects of your company. 20. A Web site provides the perfect gateway into the next generation of doing business. | ||||||
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